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SEO keyword base: Should you go for a big stack focus keywords on focus n the high traffic ones?

Striking the Right Balance: Crafting a Successful SEO Strategy with Big Stack and High Traffic Keywords

The bedrock of any effective SEO Services strategy lies in keywords, pivotal in communicating your website’s essence to search engines and aligning it with user queries.Yet, the choice between targeting big stack keywords, encompassing detailed phrases, or high traffic keywords, representing concise and popular terms, poses a constant challenge.

Big Stack Keywords

Often referred to as long-tail keywords, big stack keywords comprise three or more words, offering specificity on a narrow topic or intent (e.g., “best vegan pizza in New York”). Advantages include reduced competition, higher conversion rates, and enhanced relevance to your niche. Downsides involve lower search volume, increased content creation demands, and potential oversight of various user intents.

High Traffic Keywords

Characterized as head or short-tail keywords, high traffic keywords consist of one or two words, portraying a broader topic or category (e.g., “pizza”). These keywords offer higher search volume, increased visibility, and greater potential to rank for related terms. However, they also bring higher competition, lower conversion rates, and diminished niche relevance.

Striking the Right Balance

Achieving SEO success hinges on balancing big stack and high traffic SEO keywords. A dual-focus caters to diverse audience segments and optimizes the website for various stages of the buyer’s journey. Conducting thorough keyword research, considering factors such as search volume, competition, difficulty, and intent, is crucial in finding the optimal balance. Niche specificity plays a role; a narrow niche may lean towards big stack keywords for targeted leads, while a broader niche might opt for high traffic keywords to bolster brand awareness.

Tools and Resources for SEO Research

Numerous tools aid keyword research, such as Google Keyword Planner, Moz Keyword Explorer, SEMrush Keyword Magic Tool, and Ahrefs Keywords Explorer. Utilizing these tools helps generate ideas, analyze metrics, compare with competitors, and identify related terms. Informed decisions based on data from these tools are instrumental in selecting and prioritizing keywords.

Marketing and CRM Automation by Brand Circle.
 Pipedrive CRM by Brand Circle.

Case Studies

Examining successful websites employing a balanced approach reinforces the efficacy of combining big stack and high traffic keywords.

  • HubSpot, a leading marketing software company, ranks for both “marketing” and “sales” (high traffic) and “how to create a marketing plan” and “sales funnel stages” (big stack).
  •  Zappos, an online shoe retailer, targets both “shoes” and “boots” (high traffic) and “best shoes for plantar fasciitis” and “waterproof hiking boots” (big stack).
  • Airbnb, an online short-term rentals marketplace, competes for “airbnb” and “vacation rentals” (high traffic) and “airbnb near me” and “vacation rentals with pool” (big stack).

Best Practices

Crafting Compelling Content

  • Research audience needs, interests, and pain points.
  • Use keyword tools to identify competitive terms.
  • Blend big stack and high traffic keywords based on goals.
  • Create clear, concise, and informative headlines.
  • Enhance readability with subheadings, bullet points, and images.
  • Integrate relevant keywords naturally.
  • Provide actionable tips, examples, and statistics.
  • Conclude with a strong call to action.

On-Page Optimization

  • Optimize URL structure with descriptive, keyword-rich URLs.
  • Craft unique and compelling title tags.
  • Create persuasive meta descriptions with a call to action.
  • Use heading tags to structure content.
  • Employ internal and external links judiciously.
  • Utilize high-quality, relevant images with descriptive alt text.
  • Ensure mobile-friendliness and optimize site speed.

Building Quality Backlinks

  • Create link-worthy content.
  • Outreach to influencers, bloggers, and relevant websites.
  • Participate in online communities and share expertise.
  • Analyze competitors’ backlink profiles for opportunities.
  • Regularly monitor and maintain backlink profile integrity.

Monitoring and Adjusting

Tracking Keyword Performance

  • Employ tools like Google Analytics and Search Console to track impressions, clicks, rankings, and conversions.
  • Evaluate the effectiveness of the keyword strategy over time.

Analyzing Traffic and Conversion Data

  • Use Google Analytics to assess visitor behavior, page popularity, and actions taken.
  • Set up goals to track specific conversions, optimizing the site accordingly.
 Pipedrive CRM by Brand Circle.
 Pipedrive CRM by Brand Circle.
 Pipedrive CRM by Brand Circle.



In conclusion, this article has delved into the intricacies of balancing big stack and high traffic SEO keywords for a successful SEO services strategy. We explored the distinct advantages and disadvantages of each type of keyword, emphasizing the need to strike a delicate equilibrium. By targeting both big stack and high traffic keywords, businesses can effectively reach diverse audience segments and optimize their online presence throughout the buyer’s journey.

The importance of customization based on niche, goals, and available resources was underscored. Recognizing the continuous nature of SEO, the article highlighted the need for constant monitoring and adjustment, emphasizing that success lies in adapting strategies to evolving algorithms, shifting user behaviors, and dynamic industry trends.

Ultimately, the key takeaway is that there is no one-size-fits-all formula for SEO success. Instead, it requires a thoughtful combination of big stack and high traffic keywords, tailored to the unique characteristics of each business. Through ongoing experimentation, data analysis, and a commitment to optimization, businesses can achieve a harmonious balance that propels them to success in the ever-evolving landscape of search engine optimization.

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