How Gimme Online Boosted Sales with Google Shopping Ads: A Testimonial

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Gimme Online is your go-to online store in Mzansi for all the popular brands you know and love, offering them at lekker prices. Dedicated to revolutionizing the South African online retail scene, Gimme Online brings you the best deals from trusted suppliers right to your doorstep. Whether you’re kitting out your home, stocking up on gadgets, or looking for the latest DIY tools, Gimme Online is the place to be. They handpick the best products from a wide network of suppliers so you get top-quality items at prices that won’t break the bank.

Shopping online can be a breeze, and at Gimme Online, they aim to make it downright delightful. From browsing to buying, they strive to offer you an experience that is as smooth as a perfect putt at the 18th hole, and as easy as they have made the online shopping experience, they needed a partner to help them take their brand to the next level on Google.

The Challenge:

Gimme Online wanted to make some waves on Google and boost their sales. They knew just who to call: Brand Circle, the team that knows how to make digital magic happen. The goal? Skyrocket their brand visibility and sales through the power of Google Shopping Ads.

Google Shopping Ads allow retailers to showcase their products directly on Google search results, with eye-catching images, prices, and product details displayed prominently at the top of the page. When shoppers search for a product on Google, Shopping Ads give them a quick preview of what’s available, making it easy for them to compare prices and features from different retailers.

Gimme Online knew that with the right strategy, Google Shopping Ads could be a game-changer for their business. By partnering with Brand Circle, they tapped into the expertise needed to maximize their presence on Google and reach their target audience when it mattered most. The ads not only helped increase Gimme Online’s visibility but also drove high-quality traffic to their online store.

Together, Gimme Online and Brand Circle crafted a campaign that focused on the most sought-after products and keywords, making sure that Gimme Online’s ads were front and center when customers searched for items like Ryobi and Ingco tools. This approach helped Gimme Online stand out from the competition and attract more potential buyers.

The combination of engaging Shopping Ads and Brand Circle’s strategic adjustments to timing and targeting meant that Gimme Online’s products reached the right customers at the right time, resulting in a boost in sales and brand recognition.

Strategy:

We dug into Gimme Online’s product range and zeroed in on the all-star items: Ryobi and Ingco. These keywords were our bread and butter in the Google Shopping campaign. We tweaked and fine-tuned the campaign times to make sure Gimme Online was front and center when customers were searching for their fave products.

Results:

Let’s dive a bit deeper into the remarkable stats achieved during the Google Shopping campaign and what they mean for Gimme Online:

– Sales skyrocketed: Thanks to the campaign, Gimme Online saw a whopping 887 sales over the past year. This is an increase of 385 sales compared to the previous period—more than double the sales! That’s a major win for the team and proof of the campaign’s effectiveness in driving conversions.

– Cost savings: Brand Circle made sure to keep an eye on the cost per conversion and worked hard to bring it down by R55. This means that each sale now costs significantly less to achieve, making Gimme Online’s marketing spend more efficient and leading to higher returns on investment.

– Huge reach: The campaign also delivered an incredible 14.7 million impressions in just one year. This number indicates how often Gimme Online’s ads were shown to potential customers across Google, showcasing their products to a massive audience and boosting brand awareness.

– Impressive net sales value: Over the campaign period, Gimme Online brought in more than R2.6 million in net sales, with a daily net average sales figure of R7,730. This means that every day, Gimme Online’s products were flying off the virtual shelves, thanks to the success of the Google Shopping campaign.

These stats paint a vivid picture of just how impactful the campaign was for Gimme Online. Not only did they experience a huge increase in sales and reach a vast audience, but they also managed to achieve these results while reducing costs and boosting profitability. This combination of increased sales, cost efficiency, and heightened brand exposure underscores the campaign’s overall success in taking Gimme Online’s online retail game to the next level.

Impact:

Thanks to our campaign, Gimme Online is now the top dog in the Ingco world, offering the best selection at pocket-friendly prices. They’ve built a rep as a trustworthy online retailer, going head-to-head with the big names in the industry.

Client Testimonial:

“We’ve had an absolute jol with Brand Circle over the past year! They’ve helped us master the digital marketing game, and thanks to them, our e-commerce store is thriving.” – Head of Marketing, Gimme Online

In partnership with Gimme Online, Brand Circle took their online presence from zero to hero using the power of Google Shopping Ads. By nailing precise targeting and optimizing campaign timing, Gimme Online is now running with the big dogs in South Africa’s online retail scene. Thanks to this collaboration, they’re dominating the market and leaving their competitors in the dust. So, it’s time to break out the bubbly and raise a toast! And while we’re at it, let’s share some celebratory biltong—because this level of success definitely deserves a feast!